Abstract or Introduction
A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp
- Quote paper
- Dr. Klaus Schöfer (Author), 1998, To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?, Munich, GRIN Verlag, https://www.grin.com/document/185875
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